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Advertising formats

Ten ad formats.
One platform.

Every major programmatic format in a single campaign form, from display and video to audio, TV and digital out-of-home.

The formats

Pick the format that fits the goal.

01

Display

Banner, interstitial and responsive ads across sites and apps, bought in real time with behavioural, contextual and demographic targeting.

02

Video

In-stream (pre-roll, mid-roll, post-roll) and out-stream video on publisher sites and apps.

03

Native

In-feed articles, recommendation widgets and native units that blend into publisher content.

04

Push

Real-time messages on mobile and desktop, used for promotions and re-engagement.

05

Pop-Under

A full page that loads behind the browser window, with frequency capping and real-time optimization.

06

DOOH

Ads on digital billboards, transit, airport and in-store screens, placed by location.

07

In-App

Banners, interstitials, native placements and rewarded video inside mobile apps.

08

Audio

Digital radio, podcast sponsorships and music streaming, inserted into live and on-demand audio.

09

HTML5

Interactive, animated creatives that adapt across devices and formats.

10

TV

Real-time bidding for connected TV, streaming and addressable TV placements.

Where they run

Every screen your audience uses.

Desktop

Sites and browsers.

Mobile web

Phones and tablets.

In-app

Inside mobile apps.

Connected TV

Streaming on the big screen.

Out of home

Screens in public places.

Questions

Ad Format FAQ

Display, Video, Native, Push, Pop-Under, DOOH, In-App, Audio, HTML5 and Programmatic TV.

Yes. All formats are managed from the same platform and reported together.

Yes. Formats are optimized for desktop, mobile and in-app environments.

Yes. In-stream video (pre-roll, mid-roll and post-roll) and out-stream video on publisher sites and apps.

Yes. TV covers connected TV, streaming and addressable TV. DOOH covers digital billboards, transit, airport and in-store screens.

They are set up in the same campaign form. Pop-under comes with frequency capping and real-time optimization.

Yes. Digital radio, podcast sponsorships and music streaming, inserted into live and on-demand audio.

The DSP and DMP have no QPS fees. A rented or white label ADX or SSP includes up to 25,000 QPS from $500 a month, with 100,000 QPS for $1,900 and 150,000 QPS for $2,900. A licence or the source code runs on your own servers with no QPS limits.

No. All ten formats are available from one campaign form.

Ten formats, one campaign form.

Display, video, native, push, pop-under, in-app, audio, TV and digital out-of-home, all bought in real time from a single campaign form.