In-stream and out-stream video on publisher sites and apps, placed where viewers are most engaged.
Programmatic video reaches audiences across video platforms, apps and publisher websites. In-stream ads play before, during or after a video; out-stream ads play inside articles and feeds.
Placements are chosen by viewer engagement, device type and viewing habits, with bids adjusted in real time. Advertisers get higher retention and stronger brand recall.
Pre-roll, mid-roll and post-roll inside the video player.
Video that plays inside articles and feeds, outside a player.
Viewers choose to watch in return for something inside an app.
Video holds attention longer than a static ad.
Placements are picked by engagement, device and viewing habits.
Bids follow the value of each view as it happens.
The same campaign runs on web, mobile and in-app.
| Placement | Spec | Where it runs | Best for |
|---|---|---|---|
| Pre-roll | 16:9 · 15 or 30 seconds | Web, in-app | Reach and awareness |
| Mid-roll | 16:9 · 15 or 30 seconds | Long videos and streams | Engaged viewers |
| Post-roll | 16:9 · 15 or 30 seconds | End of the video | A follow-up message |
| Out-stream | 1:1 or 16:9 | Inside articles and feeds | Reach beyond video sites |
| Rewarded video | 9:16 or 16:9 · 15 to 30 seconds | In-app | Completed views |
| Tag standard | VAST | All players that support it | Serving and tracking |
Six ways to decide who gets the ad. Combine them in one campaign.
Show ads only where your customers are.
Choose phones, tablets or computers, and the system and browser they use.
Reach people by what they do and what they show interest in.
Place ads next to content on the right topic.
Narrow the audience with demographic data.
Use your own visitor and customer lists, or leave them out.
In-stream and out-stream video placed on high-engagement sites and apps. Video raises brand recall, audience retention and conversion rates through immersive storytelling.
In-stream plays inside a video player, before, during or after the content. Out-stream plays on its own inside an article or a feed.
Fifteen or thirty seconds are the usual lengths.
By country, region and city, device, system and browser, behaviour, context of the page, demographics and your own audiences.
Live reports show spend, delivery and results for every campaign, and video is reported together with the other formats.
Yes. Bad traffic is checked and stopped before you pay for it.
DSP, DSP Branding, Omnichannel Buying, SSP, Publisher Ad Server and ADX.
Yes. All ten formats are managed from the same platform and reported together.
Yes. Our creative team makes video creatives for your campaigns or your clients. See Video creatives.
No. There are no QPS limits and no QPS fees.
In-stream, out-stream and rewarded video on publisher sites and apps, placed where viewers are most engaged.