Pre-bid filters, click checks and blocklists that work before the bid, so the money goes to real people on real pages.
Requests from bad sources are refused before any money moves.
Each click is checked for signs of fraud.
Sources are scored and the worst are blocked automatically.
No single filter catches everything, so several work together.
| Source | Verdict | Reason | Requests | Action |
|---|---|---|---|---|
| fast-news.example | Blocked | Invalid traffic | 1.2M | Auto |
| video-app.example | Passed | Clean | 4.4M | — |
| free-mp3.example | Blocked | Unsafe content | 860K | Auto |
| daily-blog.example | Watch | Low click quality | 310K | Review |
Refuse it early.
Judge each click.
For the whole platform.
Several layers work one after the other, so what slips past one is caught by the next.
A source offers an ad space.
Known bad sources stop here.
Junk and fake domains are refused.
Invalid and unmeasurable traffic.
After the ad has shown.
Automatically, for next time.
Three screens that show where the money did not go.
| Source2 | Reason | Share | Action |
|---|---|---|---|
| fast-news.example | Invalid traffic | Auto | |
| free-mp3.example | Unsafe content | Auto | |
| daily-blog.example | Low click quality | Review |
Kept current automatically, with a full history.
A simple score for every placement.
Pages are read and classified for brand safety.
Advertiser landing pages are scanned every day.
Advertisers see what was checked on their traffic.
Each request, impression and click gets a risk score: allow, block or flag.
Connects to DSPs, SSPs, ad servers and custom stacks by API.
We set it up, train your team and keep it up to date.
Automated, non-human traffic.
Names that are not what they claim.
Clicks nobody really made.
Pages brands should not be on.
Harmful ads and landing pages.
The same product three ways. Start small and move up when it pays for itself.
Bot traffic, invalid traffic, data center traffic, proxy and VPN abuse, click flooding, impression fraud, attribution fraud and abnormal behaviour.
No. Pre-bid decisions take milliseconds.
It is included free with our programmatic advertising inventory. As a stand-alone product it is sold like the rest of the suite.
Yes: per advertiser, campaign or traffic source, with whitelists for trusted partners.
Yes. The main filters work pre-bid, so you do not pay for traffic that fails them.
Yes. Blocklists keep a history and each campaign shows a quality receipt.
It is built into the suite. Ask us about using it with your own stack.
9.5 billion auctions are scanned every month.
Yes. Each click is checked for signs of fraud.
They are scored and blocked automatically.
$300 a month plus a one-time setup fee of $300, or $3,000 a year with no setup fee. As a one-time license it is $15,000, and the full source code is $30,000. Both can also be paid in twelve monthly payments.
Yes. They are scanned for malware every day.
Pre-bid filters, click checks and blocklists stop bad traffic before the bid, with more than 410 million malicious IPs blocked and 9.5 billion auctions scanned every month.