A full page that loads behind the browser window, with frequency capping and real-time optimization.
A pop-under loads your landing page behind the main browser window. The visitor sees it when they close or switch tabs, so browsing is not interrupted and the whole page gets their attention.
It works for branding, lead generation and performance campaigns. Targeting, frequency capping and real-time optimization keep the conversion rate and the return high.
Opens in a window behind the browser.
Opens in a new tab on phones and tablets.
No creative to design: your landing page is the ad.
Your whole landing page is shown, not a small box.
It appears when the visitor closes or switches tabs.
Limit how often one person sees it.
Campaigns are tuned in real time for conversions.
| Item | Spec | Where it applies | Good to know |
|---|---|---|---|
| Landing page | Your full page address | Desktop and mobile web | The page itself is the ad |
| Mobile version | A page that fits a phone | Mobile web | Most traffic is mobile |
| Loading speed | As fast as possible | Everywhere | Slow pages lose the visit |
| Frequency cap | Set per campaign | Per visitor | Avoids showing it too often |
| Call to action | One clear next step | On the page | Visitors decide in seconds |
Six ways to decide who gets the ad. Combine them in one campaign.
Show ads only where your customers are.
Choose phones, tablets or computers, and the system and browser they use.
Reach people by what they do and what they show interest in.
Place ads next to content on the right topic.
Narrow the audience with demographic data.
Use your own visitor and customer lists, or leave them out.
A pop-under loads behind the main browser window and appears when the visitor closes or switches tabs. Exposure is not intrusive and engagement is high, which makes it effective for branding, lead generation and conversion campaigns.
No. Your landing page is the ad, so there is nothing else to design.
Yes. Frequency capping is set per campaign.
By country, region and city, device, system and browser, behaviour, context of the page, demographics and your own audiences.
Live reports show spend, delivery and results for every campaign, and pop-under is reported together with the other formats.
Yes. Bad traffic is checked and stopped before you pay for it.
DSP, DSP Branding, SSP, Publisher Ad Server and ADX.
Yes. All ten formats are managed from the same platform and reported together.
Yes. Our creative team makes pop-under landing pages for your campaigns or your clients. See Pop-Under landing pages.
No. There are no QPS limits and no QPS fees.
A full page that waits behind the browser window, with frequency capping and real-time optimization. Your landing page is the only creative you need.