Ads on digital billboards, transit, airport and in-store screens, placed by location and adjusted in real time.
Programmatic DOOH puts dynamic, data-driven ads on digital billboards, transit screens, airport displays and in-store signage.
Unlike traditional outdoor advertising, campaigns use audience data, location targeting and weather-based triggers, and can be adjusted in real time. With dynamic creatives the message changes with real-world conditions and audience movement.
Large roadside and city-centre screens.
Stations, stops, terminals and gates.
Signage inside shops and malls.
Large screens where people walk, travel and shop.
Choose a country, a city or a single venue.
Change the campaign while it runs.
The message follows the weather and the audience.
| Screen | Spec | Where it runs | Best for |
|---|---|---|---|
| Landscape screen | 1920 × 1080 (16:9) | Billboards, malls, airports | Wide, high-impact visuals |
| Portrait screen | 1080 × 1920 (9:16) | Transit, street furniture, stores | Close-up viewing |
| Spot length | Usually 5 to 15 seconds | All screens | One clear message |
| File | Image or video | All screens | No sound on most screens |
Six ways to decide who gets the ad. Combine them in one campaign.
A country, a city, a district or a single venue.
Billboards, transit, airport and in-store screens.
Run only in the hours that matter.
Change the message when the weather changes.
Choose screens by the people who pass them.
Follow how people move through a place.
Digital out-of-home delivers programmatic ads on digital billboards, transit screens, airport displays and retail signage. Unlike traditional outdoor ads, it uses audience data, location targeting and weather-based triggers to adjust delivery.
Yes. With dynamic creatives the message can follow real-world conditions such as the weather and audience movement.
Landscape 1920 × 1080 and portrait 1080 × 1920 are the usual ones, as an image or a short video.
By location, screen type, time of day, weather, audience data and audience movement.
Live reports show spend, delivery and results for every campaign, and DOOH is reported together with the other formats.
Yes. Bad traffic is checked and stopped before you pay for it.
DSP and DSP Branding.
Yes. All ten formats are managed from the same platform and reported together.
Yes. Our creative team makes DOOH creatives for your campaigns or your clients. See DOOH creatives.
No. There are no QPS limits and no QPS fees.
Billboards, transit, airport and in-store screens, placed by location and time of day, with creatives you can change while the campaign runs.