Connect sellers and buyers and decide how traffic flows between them. A rule-based exchange with transparency files built in and a margin you control.
Every partner, format and country can have its own rule.
| Partner | Side | Status | Volume | Margin |
|---|---|---|---|---|
| Supply partner A | Supply | Live | 64M req | — |
| Demand partner B | Demand | Live | 2.2M wins | 20% |
| Demand partner C | Demand | Live | 1.6M wins | 15% |
| Supply partner D | Supply | Shaped | 21M req | — |
Both sides.
Your logic.
What happened.
The industry standard.
Feeds for pop and push.
Publishers, SSPs and networks.
DSPs, networks and agencies.
Buy from your own exchange.
Send each partner only the traffic it buys.
A different margin for every partner.
Stop sending requests nobody bids on.
sellers.json and supply chain signals included.
The same pre-bid checks as the rest of the suite.
No QPS limits and no QPS fees.
We set it up, train your team and keep it up to date.
Three screens to run the middle of the market.
| Partner2 | Volume | Share | Margin |
|---|---|---|---|
| Demand partner B | 2.2M wins | 20% | |
| Demand partner C | 1.6M wins | 15% | |
| Supply partner A | 64M requests | — |
The same product three ways. Start small and move up when it pays for itself.
Yes. Transparency files and supply chain signals are built in.
Yes. Each demand partner can have its own margin.
No. There are no QPS limits or QPS fees.
On the supply side publishers, SSPs and networks. On the demand side DSPs, networks and agencies.
OpenRTB, and XML feeds for pop and push.
You keep your margin on each impression that clears.
$500 a month plus a one-time setup fee of $500, or $5,000 a year with no setup fee. As a one-time license it is $25,000, and the full source code is $50,000. Both can also be paid in twelve monthly payments.
Yes. Traffic shaping stops requests that no partner bids on.
Yes. Rule-based routing sends each partner only the traffic it buys.
Yes. Your DSP can buy from your own exchange.
Connect sellers and buyers over OpenRTB and XML, route traffic with your own rules, set a margin per partner and publish sellers.json from day one.