Interactive, animated creatives that adapt across devices and formats.
HTML5 rich media lets advertisers build interactive, animated and dynamic ad creatives that respond on every device and in every format.
With real-time customization and data-driven personalization, the message can be tailored to each viewer and to how they interact with it.
Movement that draws the eye to the message.
Creatives the viewer can touch, swipe or play with.
Content that changes for each viewer in real time.
Animation and interaction hold attention longer.
One creative adapts to every device and size.
The message can change for each viewer.
Content is customized in real time.
| Name | Size | Where it runs | Best for |
|---|---|---|---|
| Medium rectangle | 300 × 250 | Web, mobile web, in-app | Inside articles and sidebars |
| Leaderboard | 728 × 90 | Web | Top of the page |
| Half page | 300 × 600 | Web | Sidebars, room for interaction |
| Billboard | 970 × 250 | Web | Top of the page, high impact |
| Mobile banner | 320 × 50 | Mobile web, in-app | Top or bottom of the screen |
| Mobile interstitial | 320 × 480 | Mobile web, in-app | Full-screen interaction |
| File | One ZIP with HTML, images and scripts | All sizes | Keep it light so it loads fast |
Six ways to decide who gets the ad. Combine them in one campaign.
Show ads only where your customers are.
Choose phones, tablets or computers, and the system and browser they use.
Reach people by what they do and what they show interest in.
Place ads next to content on the right topic.
Narrow the audience with demographic data.
Use your own visitor and customer lists, or leave them out.
HTML5 ads are interactive, animated and dynamic, which gives a highly engaging experience across devices and formats. They support real-time customization, so the message can be personal.
As one ZIP file with the HTML, images and scripts, in the size of the placement.
Yes. HTML5 creatives are responsive across devices.
By country, region and city, device, system and browser, behaviour, context of the page, demographics and your own audiences.
Live reports show spend, delivery and results for every campaign, and HTML5 is reported together with the other formats.
Yes. Bad traffic is checked and stopped before you pay for it.
DSP and DSP Branding.
Yes. All ten formats are managed from the same platform and reported together.
Yes. Our creative team makes HTML5 creatives for your campaigns or your clients. See HTML5 creatives.
No. There are no QPS limits and no QPS fees.
Animated, interactive and dynamic creatives that adapt to every screen, so one creative works across devices and formats.