Real-time messages delivered to mobile and desktop, used for promotions, updates and re-engagement.
Push notification advertising delivers real-time messages directly to people on mobile and desktop. Each message is a short title, a line of text and a small image.
First-party data and behavioural analytics decide who gets which message, for personalized promotions, updates and re-engagement campaigns. It is a high-visibility format that drives conversions with little intrusion.
Messages on the lock screen and in the notification list.
Messages in the corner of the desktop.
Bring people back with updates and offers.
A push message appears on the screen, not somewhere in a page.
First-party data and behaviour decide who gets which message.
Messages are delivered in real time.
One campaign covers both.
| Element | Spec | Where it shows | Good to know |
|---|---|---|---|
| Icon | 192 × 192 | Left of the message | Your logo or a product |
| Large image | 360 × 240 | Under the text, where supported | Optional, adds impact |
| Title | Up to about 30 characters | First line | The offer in a few words |
| Message | Up to about 45 characters | Second line | One short sentence |
| Landing page | Your page address | Opens on tap | Match it to the message |
Six ways to decide who gets the ad. Combine them in one campaign.
Show ads only where your customers are.
Choose phones, tablets or computers, and the system and browser they use.
Reach people by what they do and what they show interest in.
Place ads next to content on the right topic.
Narrow the audience with demographic data.
Use your own visitor and customer lists, or leave them out.
Push notifications are real-time messages sent directly to desktops and mobile devices, so visibility is high. First-party data and behavioural analytics make each message personal and engaging.
A small icon, a short title, one line of text and, where supported, a larger image. A tap opens your landing page.
Yes. It is widely used for promotions, updates and bringing back people who already know you.
By country, region and city, device, system and browser, behaviour, context of the page, demographics and your own audiences.
Live reports show spend, delivery and results for every campaign, and push is reported together with the other formats.
Yes. Bad traffic is checked and stopped before you pay for it.
DSP, DSP Branding, SSP, Publisher Ad Server and ADX.
Yes. All ten formats are managed from the same platform and reported together.
Yes. Our creative team makes push creatives for your campaigns or your clients. See Push creatives.
No. There are no QPS limits and no QPS fees.
Mobile and desktop push notifications for promotions, updates and re-engagement, one tap away from your page.