In-feed articles, recommendation widgets and native units that blend into publisher content.
Native ads blend into publisher content, which makes them more engaging and less intrusive. In-feed sponsored articles, recommendation widgets and native display units earn higher click-through rates.
Targeting puts each piece of content in front of readers it is relevant to, so the ad adds to the reading experience and still drives performance.
Sponsored articles inside a feed of content.
"You may also like" boxes under and beside articles.
Image, title and text styled like the page it is on.
The ad follows the look of the page, so it does not interrupt.
Content is matched to readers by interest and context.
Native units earn more clicks than standard banners.
Units adapt to desktop, mobile web and in-app layouts.
| Element | Spec | Where it shows | Good to know |
|---|---|---|---|
| Main image | 1200 × 627 (1.91:1) | Feeds and widgets | The picture readers see first |
| Square image | 1200 × 1200 (1:1) | Compact placements | Used where space is tight |
| Title | Up to about 60 characters | Next to the image | Say the benefit first |
| Description | Up to about 90 characters | Under the title | One clear sentence |
| Brand name | Up to about 25 characters | Marked as sponsored | Always shown |
| Icon | 192 × 192 | Some placements | Your logo |
Six ways to decide who gets the ad. Combine them in one campaign.
Show ads only where your customers are.
Choose phones, tablets or computers, and the system and browser they use.
Reach people by what they do and what they show interest in.
Place ads next to content on the right topic.
Narrow the audience with demographic data.
Use your own visitor and customer lists, or leave them out.
Native ads sit inside publisher sites, in-feed articles and recommendation widgets. They appear as part of the experience, so they are less intrusive and earn higher click-through rates.
An image, a title, a short description and your brand name. The platform fits them to each placement.
Yes. Native units carry a sponsored label with your brand name.
By country, region and city, device, system and browser, behaviour, context of the page, demographics and your own audiences.
Live reports show spend, delivery and results for every campaign, and native is reported together with the other formats.
Yes. Bad traffic is checked and stopped before you pay for it.
DSP, DSP Branding, Omnichannel Buying, SSP, Publisher Ad Server and ADX.
Yes. All ten formats are managed from the same platform and reported together.
Yes. Our creative team makes native creatives for your campaigns or your clients. See Native creatives.
No. There are no QPS limits and no QPS fees.
In-feed units, recommendation widgets and native display that read like the content around them, for a less intrusive ad and a higher click-through.