Plain-English ad guides by our co-founder Michael Manelidis.
How to buy real traffic on a small budget with DSPs and real-time bidding. A plain-English guide for shop owners, affiliates, app developers and junior marketers who just got a DSP login: how programmatic really works and how to spend a small budget well.
The advertiser's guide to ad fraud, click fraud and junk traffic, 2026 edition. Bots, click farms and made-for-advertising sites eat into many ad budgets unnoticed. Learn to find the junk in the reports you already have, block it and keep it out.
500+ ad tech, programmatic and paid media terms explained in plain English. DSP, ROAS, MFA, clean rooms, header bidding: every term behind paid advertising, explained simply with a real example and why it matters for your budget.
From how the 100-millisecond auction works to ten warning signs of junk traffic: plain-English guides by Michael Manelidis for anyone spending their own money on ads.