An ad server for publishers who want to decide what runs where: zones, direct deals at a fixed price, floors, and an auction for everything else.
Define each ad space on your pages and apps.
Book direct campaigns at the price you agreed.
Unsold impressions go to the auction above your floor.
Your own deals always come first. The auction earns on what is left.
| Zone | Sold by | Impressions | Revenue | Floor |
|---|---|---|---|---|
| Home top banner | Direct deal | 410K | $620 | — |
| Article in-feed | Auction | 880K | $540 | $0.40 |
| Video pre-roll | Direct deal | 120K | $480 | — |
| Sidebar | Auction | 640K | $210 | $0.20 |
Your ad spaces.
Sold by you.
Sold by auction.
Your own deals always go first. The auction earns on everything that is left.
A zone on the page needs an ad.
One tag for each zone.
Your fixed-price deals, by priority.
For everything that is left.
No bid below your price.
And is counted for the zone.
Three screens to decide what runs where.
| Zone2 | Sold by | Share | Revenue |
|---|---|---|---|
| Home top banner | Direct deal | $620 | |
| Article in-feed | Auction | $540 | |
| Sidebar | Auction | $210 |
Sell directly and deliver it reliably.
Never sell a zone below its worth.
A fallback when nothing fills.
Earnings by zone, deal and buyer.
Keep bad ads and bad buyers out.
GDPR, COPPA and CCPA controls.
We set it up, train your team and keep it up to date.
The same product three ways. Start small and move up when it pays for itself.
Yes. Direct deals at a fixed price take priority over the auction.
They go to the auction above your floor, with passback if nothing fills.
Yes. Together they cover direct sales and programmatic demand.
As many as you need. Zones are unlimited.
Display, native, video, pop and push.
One tag per zone.
$300 a month plus a one-time setup fee of $300, or $3,000 a year with no setup fee. As a one-time license it is $15,000, and the full source code is $30,000. Both can also be paid in twelve monthly payments.
Yes. Price floors make sure a zone is never sold below its worth.
Earnings by zone, by deal and by buyer.
Yes. The ad server has GDPR, COPPA and CCPA controls.
Create zones, sell direct deals at a fixed price, set floors per zone and let the auction fill everything else, with one tag per zone.