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Ad formats / Audio

Audio advertising.
Heard while they listen.

Ads on digital radio, podcasts and music streaming, inserted into live and on-demand audio.

What it is

Ads inside digital radio, podcasts and music streaming.

Audio advertising reaches people through digital radio, podcast sponsorships and music streaming services.

Listeners are targeted by listening behaviour, music preferences and context. Dynamic ad insertion places each ad smoothly into live and on-demand audio, which keeps listeners engaged.

The types
01

Digital radio

Live stations streamed online.

02

Podcasts

Sponsorships and spots inside episodes.

03

Music streaming

Ads between tracks in streaming apps.

Why audio

Reach people when their eyes are busy.

Engaged listeners

Audio is heard during commutes, work and sport.

By listening habits

Target by behaviour, music taste and context.

Inserted live

Ads are placed into live and on-demand audio as it plays.

Every device

Phones, computers and smart speakers.

Common specs

Standard audio specs.

ItemSpecWhere it runsBest for
Audio spot15 or 30 secondsRadio, podcasts, streamingOne message, one voice
FileMP3All channelsClear speech, even volume
Companion banner300 × 250On screen while the ad playsA tap to your page
Companion banner640 × 640Streaming appsShown with the spot
Targeting

Heard by the right listeners, not by everyone.

Six ways to decide who gets the ad. Combine them in one campaign.

Country, region and city

Show ads only where your customers are.

Device

Phones, computers and smart speakers.

Listening behaviour

Reach people by what and when they listen.

Music preferences

Reach listeners by the music they choose.

Context

Match the ad to the content being played.

Your own audiences

Use your own visitor and customer lists, or leave them out.

More formats

Nine more, in the same campaign form.

Questions

Audio FAQ

It reaches engaged listeners on digital radio, podcasts and music streaming. With dynamic ad insertion, ads are matched to listening habits and context.

Fifteen or thirty seconds are the usual lengths.

A companion banner can be shown on screen while the spot plays, and a tap on it opens your page.

By country, region and city, device, listening behaviour, music preferences, context and your own audiences.

Live reports show spend, delivery and results for every campaign, and audio is reported together with the other formats.

Yes. Bad traffic is checked and stopped before you pay for it.

DSP and DSP Branding.

Yes. All ten formats are managed from the same platform and reported together.

Yes. Our creative team makes audio spots for your campaigns or your clients. See Audio spots.

No. There are no QPS limits and no QPS fees.

Heard while hands are busy.

Spots inside digital radio, podcasts and music streaming, inserted live and targeted by country, device and listening habits, so they are heard by the right listeners.