Real-time bidding for connected TV, streaming and addressable TV placements.
Programmatic TV brings real-time bidding to connected TV, over-the-top streaming and addressable TV placements.
Advertisers reach specific audience segments by viewing habits, household data and cross-device tracking. The result is a personal TV ad experience, with a better return on ad spend and more engagement.
Smart TVs and devices connected to the internet.
Ads inside streaming services and apps.
Different ads for different households in the same break.
Full-screen video in the living room.
Target segments by viewing habits and household data.
No fixed slots bought months ahead.
Follow the same household on its other screens.
| Item | Spec | Where it runs | Best for |
|---|---|---|---|
| Video | 1920 × 1080 (16:9) | Connected TV and streaming | Full-screen viewing |
| Spot length | 15 or 30 seconds | Ad breaks | One clear story |
| File | MP4, high quality | All TV placements | Big screens show every detail |
| Tag standard | VAST | Players that support it | Serving and tracking |
Six ways to decide who gets the ad. Combine them in one campaign.
Show ads only where your customers are.
Smart TVs, streaming devices and consoles.
Reach people by what they watch.
Narrow the audience by household.
Reach the same household on its other screens.
Use your own visitor and customer lists, or leave them out.
It uses real-time bidding for connected TV, over-the-top streaming and addressable TV. Advertisers target audience segments by viewing habits, household data and cross-device tracking.
Connected TV is the device: a smart TV or a box connected to the internet. OTT is the content: streaming services delivered over the internet.
Fifteen or thirty seconds are the usual lengths.
By country, region and city, screen and device, viewing habits, household data, cross-device and your own audiences.
Live reports show spend, delivery and results for every campaign, and TV is reported together with the other formats.
Yes. Bad traffic is checked and stopped before you pay for it.
DSP and DSP Branding.
Yes. All ten formats are managed from the same platform and reported together.
Yes. Our creative team makes TV creatives for your campaigns or your clients. See TV creatives.
No. There are no QPS limits and no QPS fees.
Connected TV, streaming and addressable TV bought in real time and targeted by household, screen and viewing habits.