High-impact banner, interstitial and responsive ads across websites and apps, bought in real time and shown to the right audience.
Programmatic display delivers banner, interstitial and responsive ads across websites, apps and digital platforms. Each impression is bought through real-time bidding at the moment a page or screen loads.
Behavioural, contextual and demographic data put every ad in front of the right audience. The result is more visibility, more engagement and more conversions from the same budget.
Standard placements inside the page, in every common size.
A full-screen ad shown between two pages or screens.
One creative that fits itself to the space it is given.
Display runs on almost every website and app, so it is the widest format to start with.
Behavioural, contextual and demographic targeting decide who sees each ad.
Bids are placed impression by impression, and campaigns tune themselves as results come in.
One campaign covers desktop, mobile web and in-app placements.
| Name | Size | Where it runs | Best for |
|---|---|---|---|
| Medium rectangle | 300 × 250 | Web, mobile web, in-app | Inside articles and sidebars |
| Leaderboard | 728 × 90 | Web | Top of the page |
| Mobile banner | 320 × 50 | Mobile web, in-app | Top or bottom of the screen |
| Half page | 300 × 600 | Web | Sidebars, high impact |
| Billboard | 970 × 250 | Web | Top of the page, high impact |
| Wide skyscraper | 160 × 600 | Web | Sidebars |
| Mobile interstitial | 320 × 480 | Mobile web, in-app | Between two screens |
| Large rectangle | 336 × 280 | Web | Inside articles |
| Large mobile banner | 320 × 100 | Mobile web, in-app | Top of the screen |
| Large leaderboard | 970 × 90 | Web | Top of the page |
Six ways to decide who gets the ad. Combine them in one campaign.
Show ads only where your customers are.
Choose phones, tablets or computers, and the system and browser they use.
Reach people by what they do and what they show interest in.
Place ads next to content on the right topic.
Narrow the audience with demographic data.
Use your own visitor and customer lists, or leave them out.
It uses real-time bidding to serve banner, interstitial and responsive ads on websites, apps and other digital platforms. Advertisers bid on each impression as it happens, which gives precise audience targeting.
All the standard sizes, including 300 × 250, 728 × 90, 320 × 50, 300 × 600, 970 × 250 and 160 × 600, plus responsive creatives that adapt to the space.
A banner sits inside the page next to the content. An interstitial fills the whole screen between two pages or screens.
One creative that adapts to the space it is given, so the same ad fits different sizes and screens.
Yes. Display runs on desktop, mobile web and inside apps, and campaigns tune themselves for click-through rate and cost per action.
By country, region and city, device, system and browser, behaviour, context of the page, demographics and your own audiences.
Live reports show spend, delivery and results for every campaign, and display is reported together with the other formats.
Yes. Bad traffic is checked and stopped before you pay for it.
DSP, DSP Branding, Omnichannel Buying, SSP, Publisher Ad Server and ADX.
Yes. All ten formats are managed from the same platform and reported together.
Yes. Our creative team makes display creatives for your campaigns or your clients. See Display creatives.
No. There are no QPS limits and no QPS fees.
Banner, interstitial and responsive ads across websites and apps, bought impression by impression and shown by location, device and behaviour.