An ad network sits between advertisers who want to buy traffic and publishers who have traffic to sell. It earns money on the difference between what advertisers pay and what publishers receive. Starting one has become much easier because you no longer need to build an ad server, bidder and [...]
Introduction In the fast-paced world of digital advertising, reach and relevance matter. At AdTech Europe, we provide access to a high-performance, multi-format inventory across the globe — enabling advertisers to connect with the right users, at the right time, on the right devices. Whether you’re launching a brand, scaling a [...]
Digital out-of-home (DOOH) advertising means ads shown on digital screens in public places: roadside billboards, metro and rail stations, airports, shopping centres, gyms, office lobbies, lifts, taxis and petrol stations. Programmatic DOOH is the practice of buying those screens through the same kind of automated, auction-based systems used for web, [...]
Display and video are the two formats most programmatic buyers start with, and for good reason: both are available at large scale through the open market, both can be bought through the same DSP, and they do different jobs well. The mistake many advertisers make is treating them as interchangeable, [...]