Programmatic DOOH: Bringing Digital Ads to the Real World

Programmatic DOOH: Bringing Digital Ads to the Real World

Introduction We’ve seen programmatic advertising conquer mobile, desktop, and CTV — but now it’s stepping outside. 💡 Welcome to the world of Programmatic Digital Out-of-Home (DOOH) — where your ads can show up on billboards, transit screens, elevators, gyms, airports, taxis, and more… all controlled in real-time. At AdTech Europe, [...]

Read More