Most advertising and marketing agencies rely on third-party platforms to run programmatic campaigns. But what if you could own the platform instead of just using it? In 2025, having your own Demand Side Platform (DSP) isn’t just a technical advantage — it’s a strategic business move. From deeper client control [...]
Introduction Think you need millions to launch an ad tech business? ❌ Think again. With AdTech Europe, you can start your own fully branded ad network — complete with a DSP, SSP, and full admin control — and go live in just days. Best part? You keep 100% of the [...]
Introduction We’ve seen programmatic advertising conquer mobile, desktop, and CTV — but now it’s stepping outside. 💡 Welcome to the world of Programmatic Digital Out-of-Home (DOOH) — where your ads can show up on billboards, transit screens, elevators, gyms, airports, taxis, and more… all controlled in real-time. At AdTech Europe, [...]
Introduction When it comes to programmatic success, Display and Video ads are not rivals — they’re partners. 💡 Together, they form the most powerful combination for reach, engagement, and performance in today’s digital landscape. Whether you’re building your own ad network or scaling advertiser campaigns through AdTech Europe, mastering these [...]