#BidRequest - AdTech Europe

Solution
- Your Next Performance-Driven
  
  Programmatic Demand-Side Platform (DSP)
  
  General Features
  
  Discover all the key DSP capabilities.
  
  Advertising Formats
  
  Explore all supported media channels.
  
  DSP Plugins & Tools
  
  Upgrade with powerful features.
  
  Advertising Technology
  
  Explore the power of advanced advertising.
  
  Download
  
  White Paper
Case Studies
Pricing
Services
Company

What is a bid request feature image showing an OpenRTB bid request travelling from a publisher's ad slot to a DSP dashboard.

September 8, 2026

What Is a Bid Request? Anatomy of an OpenRTB Bid Request for Advertisers

Every programmatic impression you have ever bought started as a small block of data sent to your platform and answered in a fraction of a second. That block is the bid request. It describes the ad slot, the page or app it sits on, the device holding it, whatever is [...]

How real-time bidding works featured image showing the RTB auction between publishers, exchanges, and DSPs.

July 19, 2026

How Real-Time Bidding Works: The RTB Auction Explained Step by Step

Every time a page loads or an app opens, an ad slot goes up for auction, and the entire process, from the ad request leaving the publisher to a winning creative rendering on screen, finishes in well under half a second. Media buyers see the result as an impression and [...]