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Introduction The programmatic advertising industry is evolving rapidly, and 2025 will bring major shifts that redefine how ads are bought, sold, and optimized. 
From AI-powered bidding to blockchain transparency, privacy-first solutions, and DOOH expansion, ad networks must adapt to stay competitive. 
In this blog post, we’ll explore:
The [...]
Introduction The era of third-party cookies is ending, and digital advertising is entering a new era of privacy-first marketing. Google is phasing out third-party cookies by 2025, following Apple’s privacy updates, GDPR, and the rise of consumer data protection laws. For ad networks, DSPs, and advertisers, this shift means [...]