Introduction

When it comes to programmatic success, Display and Video ads are not rivals — they’re partners.

💡 Together, they form the most powerful combination for reach, engagement, and performance in today’s digital landscape.

Whether you’re building your own ad network or scaling advertiser campaigns through AdTech Europe, mastering these two formats gives you a serious edge in 2025.

1. Why Display and Video Still Dominate

Despite emerging formats, Display and Video remain the backbone of digital advertising:

✔ Display ads offer massive reach, affordability, and retargeting precision
✔ Video ads drive high engagement, storytelling, and emotional response

📊 According to industry forecasts, Display and Video will account for over 70% of total programmatic spend in 2025 — and for good reason.

2. The Strength of Display Advertising

Display ads (banners, native, interstitials) are ideal for:

  • Brand awareness campaigns

  • Dynamic retargeting across the funnel

  • Low-cost testing and performance marketing

💡 With AdTech Europe, advertisers can:
✅ Target by device, GEO, interest, and more
✅ Access global supply in real-time
✅ Optimize performance with smart bidding

Display ads give you massive volume + targeting precision — perfect for scale.

3. The Power of Video Advertising

Video is where attention lives in 2025.

🎥 Short-form or long-form, in-stream or out-stream — video ads offer:
✔ Sky-high viewability
✔ Brand-safe environments
✔ Deeper emotional connections with users
✔ Stronger recall and conversion lift

💡 Through AdTech Europe, advertisers gain access to premium video inventory across:

  • Websites

  • Apps

  • CTV/OTT environments

And yes — it’s all available programmatically.

4. Combining Display + Video = Full-Funnel Domination

Here’s how they work together:

  • Use Display to drive reach, awareness, and retargeting

  • Use Video to tell the brand story, build trust, and drive engagement

  • Layer frequency caps, dayparting, and audience segmentation to optimize every impression

💡 Smart advertisers don’t choose between the two — they combine them for maximum ROI.

5. Benefits of Running Display & Video on AdTech Europe

With AdTech Europe, you get:

✅ Self-serve or managed access to global Display & Video inventory
✅ Smart bidding optimization per ad type
✅ Built-in anti-fraud and viewability protection
✅ Full creative control with support for HTML5, MP4, VAST, and more
✅ Real-time analytics to track performance by format, GEO, and audience

Whether you’re launching an ad network or scaling a campaign — we give you the infrastructure to do it all in one place.

6. Final Thoughts: Double Down on Display and Video in 2025

✅ Display gives you reach.
✅ Video gives you impact.
✅ Programmatic gives you control.

🎯 Together, they form the foundation of modern advertising strategies.

🚀 With AdTech Europe, you can offer both to your clients — or leverage them for your own campaigns — with zero development and full scalability.

📩 Ready to launch Display and Video ads at scale? Let’s talk today.