We’re excited to announce Version 7.7 of the AdTech Europe DSP — designed to make your platform faster, smarter, and more flexible than ever. This update focuses on performance improvements, KPI-based optimization, and expanded white-label capabilities, giving media buyers, agencies, and partners the tools to scale efficiently and profitably.

What’s New in Version 7.7

1. Improved Platform Stability & Bid Processing

Version 7.7 brings significant under-the-hood performance upgrades. The platform now handles high-volume traffic with better stability, faster bid processing, and more reliable reporting. Whether you’re managing thousands of campaigns or millions of impressions, your DSP now performs smoothly under peak load.

2. Smarter Campaign Management

Managing campaigns just got easier. Updates include:

  • Bulk editing enhancements for faster adjustments

  • Smarter default settings for new campaigns

  • Refined CTR/CPA optimization behavior to improve campaign efficiency

These changes reduce manual effort while helping your campaigns perform better automatically.

3. KPI-Based Optimization Indicators

Version 7.7 introduces KPI indicators for every campaign. You can now see:

  • Learning phase status

  • Pacing progress

  • Efficiency metrics

These indicators give you clear insights into campaign performance and allow better decision-making for adjustments and scaling.

4. Advanced Traffic Filtering

We added Traffic Source ID and Placement ID filtration, with support for granular filtering such as:

  • Sub-source IDs

  • Publisher IDs

  • Zone/Spot IDs

This level of detail helps optimize campaigns precisely where they perform best, improving ROI.

5. Seasonal & High-Demand Traffic Optimization

Version 7.7 is smarter during high-volume periods, including holidays and seasonal peaks. Improvements include better pacing, automated budget control, and smoother campaign delivery, ensuring your campaigns stay efficient when traffic demand spikes.

6. Expanded White Label DSP Suite

Our White Label capabilities now let partners:

  • Accept and manage their own advertisers

  • Fully customize branding, domains (CNAME/SSL), and role management

  • Provide a turnkey DSP experience under their brand

This makes it easier than ever to launch partner-branded DSPs or expand your agency offerings.

7. Minor Fixes & UI Improvements

Finally, we’ve polished the user experience with:

  • Fixed campaign status synchronization bugs

  • Minor UI adjustments for cleaner navigation

  • Improved system notifications for faster insights

These fixes make the platform more reliable and enjoyable to use.

Why Version 7.7 Matters

With these updates, AdTech Europe Version 7.7 empowers agencies, media buyers, and DSP partners to:

  • Deliver campaigns faster and more efficiently

  • Scale operations without performance bottlenecks

  • Optimize using actionable KPIs instead of guesswork

  • Expand white-label offerings and strengthen brand presence

This isn’t just an update — it’s a platform designed to grow your business while keeping operations smooth and intuitive.

Upgrade Today and Experience the Difference

Version 7.7 is available now. Whether you’re running a single campaign or managing multiple advertisers under your brand, these improvements maximize efficiency, profitability, and scalability.

📩 Need a walkthrough of the new features? Schedule a demo with our team today: https://adtech.eu/contact