Publisher Policy.
Clear and fair.

This policy applies to every publisher, SSP, ad network and supply partner that sends traffic to AdTech Europe or a platform built on our technology. Quality comes first: we would rather buy less than buy bad traffic.

1. Inventory we do not accept

• Sites or apps with illegal content, piracy or malware.
• Hate, violence or content involving minors.
• Inventory that misrepresents its domain, app, format or location.
• Sites built only to show ads, with little or no real content.

2. Traffic quality

• No bots, click farms, incentivised clicks or auto-refresh abuse.
• No hidden, stacked or off-screen ads.
• No forced clicks, pop-ups that cannot be closed or misleading placements.
• Bid requests must carry accurate data: domain or bundle, device, IP, user agent and supply chain (schain).

3. Transparency

Supply partners must keep valid ads.txt / app-ads.txt and sellers.json entries and pass a complete supply chain object.

4. Monitoring

We check traffic before the bid and after delivery using our own fraud detection and third-party tools. Placements that fail are blocked, often automatically.

5. Payments and deductions

We pay for valid traffic only. Traffic found to be invalid is not paid and may be deducted from later payouts, with the evidence shared on request.

6. Enforcement

Breaches can lead to blocked placements, paused integration or termination of the partnership.

7. Contact

Supply questions: contact@adtech.eu.