This policy applies to every advertiser, agency and white-label partner that runs campaigns through AdTech Europe technology. It sits alongside the Terms of Service. We review creatives and landing pages before and during delivery and may reject, pause or remove any ad.
1. Prohibited content
- Illegal products or services, and anything that breaks local law where the ad runs.
- Malware, phishing, forced downloads, auto-redirects and deceptive system warnings.
- Counterfeit goods and copyright or trademark infringement.
- Hate speech, violence, harassment or discrimination.
- Sexual content involving minors in any form.
- Fake news, impersonation of people, brands or authorities, and fake endorsements.
- Get-rich-quick schemes, unrealistic income claims and pyramid schemes.
- Weapons, explosives and illegal drugs.
2. Restricted content
Allowed only with prior approval, correct targeting and any required licences:
- Gambling and betting.
- Adult content (adult-only inventory and geos where legal).
- Alcohol and tobacco or vaping.
- Dating.
- Financial products, trading and crypto.
- Health, supplements and pharmacy.
- Political and issue-based ads.
3. Creative standards
- The ad must match the landing page.
- No misleading buttons, fake close icons or fake notifications.
- Landing pages must load, work on the targeted device and not trap the back button.
- Prices and offers must be clear and true.
4. Targeting and data
Do not target minors with restricted content, and do not use sensitive data (health, religion, sexual orientation) to target ads unless the law allows it and users have consented.
5. Enforcement
Breaking this policy can lead to rejected ads, paused campaigns, account suspension and loss of remaining credit where the breach is serious or repeated.
6. Report an ad
Saw an ad that breaks these rules? Email support@adtech.eu with the ad and the page where you saw it.
