Media Buyers Blog

CTV Programmatic Advertising: How to Buy Connected TV Inventory Through a DSP

Television used to be bought in advance, in bulk, by the spot. You picked a channel and a time slot, agreed a price with a sales team, and learned weeks later roughly how many people had watched. Streaming changed that. When a show is delivered over the internet to a smart TV, the ad break inside it...

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CTV programmatic advertising feature image showing a connected TV screen linked to DSP dashboard panels.
What is a bid request feature image showing an OpenRTB bid request travelling from a publisher's ad slot to a DSP dashboard.

What Is a Bid Request? Anatomy of an OpenRTB Bid Request for Advertisers

Every programmatic impression you have ever bought started as a small block of data sent to your platform...

Frequency capping in programmatic advertising feature image showing a DSP dashboard limiting repeat ad impressions per user.

Frequency Capping in Programmatic: How to Set It and Why It Saves Budget

Every programmatic campaign has a small group of users who see the ad far more often than anyone...

In-app programmatic advertising feature image showing a mobile app ad placement connected to a DSP bidding dashboard.

In-App Programmatic Advertising: How DSPs Buy Mobile App Inventory

Most media buyers start on the open web. The mental model that comes with it — a page...

Header bidding vs waterfall feature image comparing simultaneous auction bidding to sequential priority-ranked ad serving.

Header Bidding vs Waterfall: What Programmatic Buyers Should Know

Ten years ago, publishers sold the same ad slot one buyer at a time. A direct-sold campaign got...

ads.txt, app-ads.txt, and sellers.json explained feature image showing verified supply chain authorization for programmatic buyers.

ads.txt, app-ads.txt, and sellers.json Explained for Programmatic Buyers

Every programmatic transaction depends on a simple assumption: the seller offering the impression is actually authorized to sell...

How to connect SSPs to your DSP featured image showing a supply-side platform integration checklist for new DSP platform owners.

How to Connect SSPs to Your DSP: Integration Checklist for New Platform Owners

Owning a DSP solves the access problem. It does not automatically solve the supply problem. A demand-side platform...

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