Media Buyers Blog

Brand Safety Blocklists: How Category, Domain and Keyword Blocking Work

Every programmatic buyer has seen it happen at least once. A client’s ad appears next to a story it should never have been near, someone takes a screenshot, and the conversation stops being about CPMs. The campaign may have hit every performance target, but none of that matters once the brand feels exposed. Open-auction buying makes this...

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Brand safety blocklist feature image showing a DSP dashboard with a shield filtering unsafe ad placements.
CTV programmatic advertising feature image showing a connected TV screen linked to DSP dashboard panels.

CTV Programmatic Advertising: How to Buy Connected TV Inventory Through a DSP

Television used to be bought in advance, in bulk, by the spot. You picked a channel and a...

What is a bid request feature image showing an OpenRTB bid request travelling from a publisher's ad slot to a DSP dashboard.

What Is a Bid Request? Anatomy of an OpenRTB Bid Request for Advertisers

Every programmatic impression you have ever bought started as a small block of data sent to your platform...

Frequency capping in programmatic advertising feature image showing a DSP dashboard limiting repeat ad impressions per user.

Frequency Capping in Programmatic: How to Set It and Why It Saves Budget

Every programmatic campaign has a small group of users who see the ad far more often than anyone...

In-app programmatic advertising feature image showing a mobile app ad placement connected to a DSP bidding dashboard.

In-App Programmatic Advertising: How DSPs Buy Mobile App Inventory

Most media buyers start on the open web. The mental model that comes with it — a page...

Header bidding vs waterfall feature image comparing simultaneous auction bidding to sequential priority-ranked ad serving.

Header Bidding vs Waterfall: What Programmatic Buyers Should Know

Ten years ago, publishers sold the same ad slot one buyer at a time. A direct-sold campaign got...

ads.txt, app-ads.txt, and sellers.json explained feature image showing verified supply chain authorization for programmatic buyers.

ads.txt, app-ads.txt, and sellers.json Explained for Programmatic Buyers

Every programmatic transaction depends on a simple assumption: the seller offering the impression is actually authorized to sell...

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