Media Buyers Blog

What Is a Bid Request? Anatomy of an OpenRTB Bid Request for Advertisers

Every programmatic impression you have ever bought started as a small block of data sent to your platform and answered in a fraction of a second. That block is the bid request. It describes the ad slot, the page or app it sits on, the device holding it, whatever is known about the person in front of...

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What is a bid request feature image showing an OpenRTB bid request travelling from a publisher's ad slot to a DSP dashboard.
Frequency capping in programmatic advertising feature image showing a DSP dashboard limiting repeat ad impressions per user.

Frequency Capping in Programmatic: How to Set It and Why It Saves Budget

Every programmatic campaign has a small group of users who see the ad far more often than anyone...

In-app programmatic advertising feature image showing a mobile app ad placement connected to a DSP bidding dashboard.

In-App Programmatic Advertising: How DSPs Buy Mobile App Inventory

Most media buyers start on the open web. The mental model that comes with it — a page...

Header bidding vs waterfall feature image comparing simultaneous auction bidding to sequential priority-ranked ad serving.

Header Bidding vs Waterfall: What Programmatic Buyers Should Know

Ten years ago, publishers sold the same ad slot one buyer at a time. A direct-sold campaign got...

ads.txt, app-ads.txt, and sellers.json explained feature image showing verified supply chain authorization for programmatic buyers.

ads.txt, app-ads.txt, and sellers.json Explained for Programmatic Buyers

Every programmatic transaction depends on a simple assumption: the seller offering the impression is actually authorized to sell...

How to connect SSPs to your DSP featured image showing a supply-side platform integration checklist for new DSP platform owners.

How to Connect SSPs to Your DSP: Integration Checklist for New Platform Owners

Owning a DSP solves the access problem. It does not automatically solve the supply problem. A demand-side platform...

How real-time bidding works featured image showing the RTB auction between publishers, exchanges, and DSPs.

How Real-Time Bidding Works: The RTB Auction Explained Step by Step

Every time a page loads or an app opens, an ad slot goes up for auction, and the...

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