Ad Fraud Protection
AI-POWERED
Real-Time Traffic Quality &
Fraud Prevention for Ads
AdTech Europe Ad Fraud Protection is an advanced, AI-powered solution designed to detect, prevent, and eliminate ad fraud across programmatic advertising in real time. Built for modern DSPs, SSPs, and ad networks, the system combines pre-bid and post-bid traffic analysis to stop invalid traffic before it enters auctions and continuously monitor delivered impressions, clicks, and conversions.
Using machine learning, behavioral analysis, and large-scale IP intelligence, AdTech Europe ensures advertisers pay only for genuine, high-quality traffic while protecting platforms from financial loss, performance degradation, and reputational risk. The result is cleaner inventory, higher campaign efficiency, and measurable improvements in CTR, CPA, and ROAS.
Malicious IPs Blocked
100
M+
Identified and blocked across global ad traffic using real-time AI and IP intelligence.
Auctions Scanned Monthly
$
1
Billion
Every bid request analyzed in real time to prevent fraud before spend occurs.
ROAS Improvement
1
x
Achieved by eliminating invalid traffic and optimizing campaigns with clean data.
Platform Uptime
0
%
Always-on protection built for high-volume, mission-critical ad infrastructure.
Enterprise-Grade Fraud Prevention for Programmatic Advertising
A comprehensive anti-fraud solution designed to secure the entire programmatic advertising lifecycle, combining real-time pre-bid analysis, auction-level risk scoring, and post-bid traffic validation to eliminate invalid traffic and ensure data accuracy.
Pre-Bid Fraud Detection
Blocks invalid traffic before bids are placed by analyzing IP reputation, device signals, behavior patterns, and auction-level anomalies.
Post-Bid Traffic Scanning
Continuously scans impressions, clicks, and conversions after delivery to detect fraud patterns, attribution abuse, and invalid activity.
AI & Machine Learning Engine
Self-learning models adapt to new fraud tactics automatically, improving detection accuracy without manual rule updates.
Massive IP Database
Leverages a constantly updated global database with hundreds of millions of flagged IPs, proxies, VPNs, and known bot networks.
Behavioral Analysis
Identifies non-human traffic by analyzing session depth, interaction timing, navigation flow, and abnormal engagement signals.
Real-Time Risk Scoring
Every request, impression, and click is assigned a fraud risk score, enabling instant allow, block, or flag decisions.
Easy DSP & SSP Integration
Designed for easy integration into DSPs, SSPs, ad servers, and custom ad tech stacks via API or server-side implementation.
Transparent Reporting & Logs
Detailed fraud reports, blocked traffic insights, and raw logs allow full transparency and compliance auditing.
Custom Rules & Whitelisting
Fine-tune protection with custom thresholds, source-level controls, and whitelists for trusted partners and inventory.
Innovative Advertising Technology
Our technology powers media buyers with seamless, data-driven advertising with real-time
optimization and precision targeting across all programmatic media channels.
Trusted by 1,000+ Ad Networks Worldwide
Frequently Asked Questions
No. AdTech Europe Ad Fraud Protection is included for free with our programmatic advertising inventory, ensuring all advertisers benefit from real-time pre-bid and post-bid fraud prevention without additional fees.
For more information, please visit: Programmatic Media Inventory
The system detects bot traffic, IVT and SIVT, data center traffic, proxy and VPN abuse, click flooding, impression fraud, attribution fraud, and abnormal behavioral patterns.
It is both. The platform combines pre-bid filtering to block bad traffic before spend and post-bid scanning to analyze delivered traffic for advanced fraud detection.
Yes. AdTech Europe Ad Fraud Protection is platform-agnostic and can be integrated with DSPs, SSPs, ad servers, and custom programmatic solutions.
No. Pre-bid decisions are processed in milliseconds and are designed to meet strict real-time bidding latency requirements.
Machine learning models continuously analyze traffic behavior and adapt to new fraud techniques, reducing false positives and improving long-term accuracy.
Yes. Full transparency is provided through dashboards, reports, and logs showing blocked IPs, sources, and fraud reasons.
Absolutely. The system is built to handle billions of requests per month with enterprise-grade scalability.
Yes. Fraud thresholds, rules, and whitelists can be customized per advertiser, campaign, or traffic source.
Yes. By eliminating invalid traffic, advertisers typically see higher CTR, lower CPA, cleaner conversion data, and improved ROAS.