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Frequently Asked Questions
AdTech Europe supports a wide range of programmatic ad formats, including Display, Video, Native, Push Notifications, Pop-Under, DOOH (Digital Out-of-Home), In-App, Audio, HTML, and Programmatic TV advertising.
Programmatic display advertising uses real-time bidding (RTB) to serve banner, interstitial, and responsive display ads on websites, apps, and other digital platforms. Advertisers bid on impressions in real-time, ensuring precise audience targeting and maximum campaign performance.
AdTech Europe offers in-stream (pre-roll, mid-roll, post-roll) and out-stream video ads, optimized using AI to ensure placement on high-engagement platforms. Video advertising increases brand recall, audience retention, and conversion rates by delivering immersive storytelling experiences.
Native advertising seamlessly integrates branded content into publisher websites, in-feed articles, and recommendation widgets. This format appears as part of the user experience, making ads less intrusive while driving higher click-through rates (CTR) and engagement.
Push notifications are real-time messages sent directly to users’ desktops or mobile devices, ensuring high visibility. AdTech Europe leverages first-party data, behavioral analytics, and AI-driven automation to deliver personalized and engaging push notification ads.
Pop-under ads load behind the main browser window, appearing when a user closes or switches tabs. This ensures non-intrusive exposure and high engagement rates, making them effective for branding, lead generation, and conversion-driven campaigns.
DOOH advertising delivers programmatic ads on digital billboards, transit screens, airport displays, and retail signage. Unlike traditional out-of-home ads, DOOH uses real-time audience data, geotargeting, and weather-based triggers to optimize ad delivery dynamically.
In-app advertising enables brands to serve banner ads, interstitials, rewarded video ads, and native placements within mobile applications. This format leverages app activity data and machine learning for precise targeting, maximizing user engagement and conversions.
Audio advertising allows brands to reach engaged listeners via digital radio, podcasts, and music streaming platforms. With dynamic ad insertion (DAI), advertisers can serve personalized audio ads based on listening habits and contextual data, ensuring high engagement.
HTML5 ads are interactive, animated, and dynamic, providing a highly engaging ad experience across devices and formats. These ads support real-time customization, allowing advertisers to deliver personalized, visually compelling messages that drive higher user interaction.
Programmatic TV advertising enables real-time bidding for Connected TV (CTV), Over-the-Top (OTT), and addressable TV ads. Advertisers can target specific audience segments based on viewing habits, household data, and cross-device tracking, ensuring precision-targeted ad placements.
AdTech Europe utilizes AI-driven targeting, real-time bidding, behavioral analysis, and cross-device tracking to ensure that each ad format delivers the highest engagement and ROI. Our platform continuously optimizes campaigns to match audience preferences and improve overall performance.