Release Notes

Latest Version: 7.2

Last Update: 31/03/2025

Version 1.0

Platform Architecture & Initial Launch

Changelog:

  • Initial deployment of AdTech Europe's infrastructure.
  • Built Java + Spring-based bidder with creative selection and geo targeting.
  • Integrated ReactJS front end using Ant Design components.
  • Established Aerospike for impression tracking and real-time counters.
  • Configured AWS S3 log storage and Athena SQL access.
  • Clickhouse database setup for real-time analytics.
  • Kafka queue set up for streaming logs and events.
  • Created MySQL-based business DB for users, campaigns, and billing.

Version 1.1

UI Integration & Campaign Management

Changelog:

  • Launched campaign editor interface with real-time validation.
  • Implemented load balancer configuration with SSL offloading.
  • Connected UI Backend (Swagger-enabled) with the front end.
  • Win and impression events by logging into Kafka via Event Logger.
  • UX improvements to ad format preview modules.
  • Initial partner onboarding documentation released.

Version 1.2

Ad Format Expansion

Changelog:

  • Pop-under and push ad formats added.
  • Asynchronous logic optimized in the bidder to reduce latency.
  • Added campaign scheduler with timezone-aware logic.
  • Kafka replication settings optimized for delivery guarantees.
  • Minor UI enhancements in reporting layout.
  • Introduced failover strategy for Clickhouse node redundancy.

Version 1.3

Frequency Capping & Creative Workflow

Changelog:

  • Released frequency capping engine at impression level.
  • Creative approval queue integrated with admin dashboard.
  • Partner sync module deployed via scheduled Kafka producers.
  • UI upgrade with advanced campaign duplication options.
  • Real-time stats: win rate, CTR, eCPM visible in dashboard.
  • Fixed authentication timeout bug on large campaign imports.

Version 1.4

OpenRTB Onboarding & Macro Support

Changelog:

  • First external OpenRTB partner integrated.
  • CPC and CPM bidding models launched.
  • Creative macros and dynamic tokens now supported.
  • Parquet log format enabled for all raw traffic data.
  • Campaign export module built for admin and advertiser usage.
  • Real-time impression stream viewer added (admin-only).

Version 1.5

Scalability & Security Enhancements

Changelog:

  • Kafka log ingestion optimized with tiered consumers.
  • Bulk targeting uploader via CSV/XLSX enabled.
  • Added impression discrepancy detection engine.
  • Security patch: input sanitization on all creative fields.
  • First QA coverage reports for UI backend (Swagger endpoints).

Version 1.6

Native Ads & Partner Profiling

Changelog:

  • Display and native ad format infrastructure prepared.
  • Dashboard UI refined with global filters and saved views.
  • Launched automated alert system for campaign performance drops.
  • Extended bidder targeting logic with browser version support.
  • Partner profile pages added with endpoint diagnostics and logs.

Version 1.7

Native Format Rollout

Changelog:

  • Released native ad format with headline, body, image components.
  • Reporting module updated to include hourly breakdowns.
  • Event logger now supports retry queue on Kafka write failure.
  • Improved OpenRTB parser to handle multiple extension formats.
  • Bugfix: campaign-level budget cap issue resolved.

Version 1.8

Integration Suite & Prediction Engine

Changelog:

  • Partner integration testing suite released internally.
  • Impression prediction engine (beta) deployed.
  • UI: dark mode added for advertiser view.
  • Added Creative Notes section for admin feedback loop.
  • Supply-side timeouts tracked in real-time logging.

Version 1.9

Targeting & Pacing Intelligence

Changelog:

  • Campaign pacing algorithm refined with adaptive thresholds.
  • Custom tracking macros available per advertiser.
  • Publisher targeting rules framework initiated.
  • Bidder response latency reduced by 18%.
  • Audit log export feature added (admin-only).

Version 2.0

GDPR & Smart Bidding Alpha

Changelog:

  • UI backend decoupled for microservice deployment flexibility.
  • Added fingerprinting logic for session consistency.
  • First alpha deployment of Smart Bid module.
  • Full GDPR consent string support added to RTB calls.
  • Improved billing engine with invoice generation preview.

Version 2.1

Reporting Stability & Platform Resilience

Changelog:

  • Annual reporting module launched with campaign summaries.
  • Traffic anomaly detection tool integrated with alerts.
  • Updated user onboarding wizard for advertiser self-service.
  • Added bulk creative approval interface.
  • Platform stability: system uptime achieved 99.997%

Version 2.2

Partner Analytics & API Security

Changelog:

  • Integration of OAuth 2.0 authentication for advertiser and partner APIs.
  • Released frequency report breakdown by geo, browser, and device.
  • Added caching layer for Clickhouse queries to reduce dashboard latency.
  • Enhanced timezone management with automatic regional detection.
  • Partner-specific traffic caps and error alerting system introduced.

Version 2.3

Campaign Scaling & Fraud Triggers

Changelog:

  • Full migration to React 17 with improved component lifecycle handling.
  • Introduced session fingerprinting logic into fraud protection engine.
  • CSV-based bulk campaign creation now supports targeting profiles.
  • Creative auto-resizing module deployed for native and display formats.
  • Kafka consumer scaling module released with configurable thresholds.

Version 2.4

Budget Intelligence & Geo Targeting

Changelog:

  • Launched dynamic budget pacing with time-segmented controls.
  • Added impression-based revenue heatmaps in admin dashboard.
  • Expanded targeting granularity for ISP and connection type.
  • Introduced partner reliability scoring system based on log integrity.
  • UI update: sticky tables, lazy loading in reporting grids.

Version 2.5

DOOH Support & Audit Tracing

Changelog:

  • DOOH ad format support added for programmatic digital screens.
  • New audit logging system includes partner endpoint call tracing.
  • Admins can now impersonate advertiser accounts for support.
  • Enhanced data ingestion pipeline with bidstream health checks.
  • Beta: anomaly detection in click-to-conversion ratios.

Version 2.6

Creative Tools & Performance Debugging

Changelog:

  • Integrated postback URL testing environment (sandbox with logs).
  • Partner timeout threshold system now dynamically adjusts per endpoint.
  • New bulk editor interface with filters, history, and auto-save.
  • Ad position reporting introduced for native placements.
  • Updated Swagger UI with new endpoints for creative analytics.

Version 2.7

Full OpenRTB Compliance

Changelog:

  • Full OpenRTB 2.5 compliance achieved.
  • Publisher-side targeting enabled: domain category, layout, screen size.
  • Daily API usage reporting system launched.
  • Redesigned navigation with grouped campaign tabs and search shortcuts.

Version 2.8

Native Video & Creative Automation

Changelog:

  • VAST ad preview engine now supports wrapper and inline tracking.
  • Campaign setup wizard introduced for faster advertiser onboarding.
  • Added support for country and region lists via API.
  • Automatic pausing of underperforming creatives (admin rule config).
  • Data visualization: CTR and Win Rate trend lines embedded in reports.

Version 2.9

Click Modeling & Platform Styling

Changelog:

  • Support for native video ads embedded in editorial content.
  • Smart Bid module moved to beta for internal testing.
  • Impression-level Kafka event logging now supports external consumer API.
  • Platform-wide style guide overhaul for consistent theming.
  • Revenue share modeling tools built for partner contracts.

Version 3.0

Self-Serve DSP Public Release

Changelog:

  • Major release: self-serve DSP interface officially released to production.
  • Added user roles: Finance Manager, Creative Manager, Analyst.
  • Predictive reporting launched: conversion probability based on campaign metrics.
  • Internal metrics system using Prometheus and Grafana dashboards deployed.
  • Partner SLAs now tracked with latency, uptime, and fill rate targets.

Version 3.1

Privacy Controls & Advanced Builder

Changelog:

  • Bid throttling algorithm improved for real-time pacing.
  • Advertiser dashboard now supports saved reports and notification alerts.
  • GDPR/CCPA privacy tool added for log-level exclusions.
  • Campaign builder optimized with dynamic validation and component previews.
  • Bugs fixed: timezone UTC bug, missing creatives in hourly breakdown.

Version 3.2

Partner Explorer & Currency Support

Changelog:

  • Upgraded Kafka with topic-based encryption and log retention policies.
  • Added full export/import of account-level configuration templates.
  • Partner explorer tool released (bid volume, win rate, quality score).
  • GraphQL adapter layer created for third-party dashboard support.
  • Custom currency conversion added for advertiser wallet balances.

Version 3.3

AI Quality Scoring & Summary Reports

Changelog:

  • Internal changelog and rollback versioning for campaign drafts.
  • Creative rating system deployed for machine-learning quality scoring.
  • Partner validation pipeline built into onboarding wizard.
  • End-of-year performance summary PDF export for advertisers.
  • Platform achieved 100+ million daily bid requests handled.

Version 3.5

Smart Bidding + Geo Logic

Changelog:

  • Released Smart Bid module v1.0 with adaptive cost curves.
  • Publisher-level filters added for ad category compliance.
  • Built dynamic region targeting presets by advertiser vertical.
  • Admin UI upgraded for creative auditing workflows.
  • Bid rejection report added to real-time logs.
  • Partner TTL and retry logic exposed in config editor.

Version 3.6

Fraud Events & Recommendation Layer

Changelog:

  • Beta of Budget AI Advisor launched (real-time allocation recommendations).
  • Partner quality scoring integrated with bidder blacklist logic.
  • Added in-app fraud event notification center for Admins.
  • Extended Kafka stream to include creative impressions.
  • Enhanced Swagger UI documentation with campaign examples.
  • Platform-level traffic quality API released for SSPs.

Version 3.7

Performance Insights & Billing Tools

Changelog:

  • Admin dashboard now includes cost-per-region heatmap.
  • Advertiser snapshot feature added for quick performance reviews.
  • Partner dashboard filter logic optimized for low-latency.
  • UI enhancement: new tabbed layout for campaign edit views.
  • Released first multi-currency billing report engine.

Version 3.8

Forecasting Tools & Campaign Alerts

Changelog:

  • Campaign pacing alerts with historical spend trend line visualization.
  • React component library refactored with lazy-loaded routing.
  • Partner disconnection alerts now trigger via Kafka side-channel.
  • Added adaptive frequency capping logic.
  • Athena queries modularized for publisher performance debug.

Version 3.9

Native + Video Hybrid Launch

Changelog:

  • Impression delay metric introduced for partner analytics.
  • Native and video hybrid ad units launched.
  • Smart Bid model adjusted to include bounce rate signals.
  • Partner endpoint scoring model enhanced with uptime weighting.
  • Admin impersonation session log added.

Version 4.0

Major UI + React 18 Upgrade

Changelog:

  • Major version update.
  • UI 2.0 deployed with fully responsive layout and dark mode toggle.
  • Full migration to React 18 + Ant Design 5.
  • Load balancer rotated with new region-failover logic.
  • Kafka dashboard added for DevOps with live consumer status.
  • Bidder now supports creative versioning with rollback.

Version 4.1

Reliability Metrics & Data Insights

Changelog:

  • Partner contracts can now trigger auto-expiry in bidder.
  • Audit log system extended with Kafka event correlation.
  • Geo bid multipliers added to targeting logic.
  • Time-series data from Clickhouse exposed via API.
  • Partner fraud signals routed directly into bidder cache.

Version 4.2

Advanced Targeting & Creative AI

Changelog:

  • Advertiser dashboard: added win-to-conversion funnel view.
  • Advanced targeting UI released for campaign groups.
  • Bidder latency visualizer added to admin panel.
  • Creative review queue AI-enhanced with spam detection.
  • Campaign simulation tool launched for test budgets.

Version 4.3

Consent Compliance & Latency Tracking

Changelog:

  • First-party pixel performance dashboard released.
  • Kafka producers split by region to reduce congestion.
  • Impression-level click modeling layer added (beta).
  • Reporting filters now persist in user profile config.
  • Security patch: updated token encryption model.

Version 4.4

Multi-Currency & Template Upgrades

Changelog:

  • Partner explorer tool now includes device-level data view.
  • Billing module supports invoice notes and custom line items.
  • MySQL sharding introduced for large advertiser data sets.
  • Athena table partitions automated for daily log refresh.
  • UI: campaign setup wizard now supports cloning from top performers.

Version 4.5

Collaborative Campaigning & Fraud Archive

Changelog:

  • Year-end analytics summary PDF export module launched.
  • Multi-admin collaboration with edit-lock mechanism released.
  • Cross-account targeting templates shared via library module.
  • Kafka queue overflow monitor deployed.
  • Fraud log archive with search UI released (beta).

Version 4.6

Smart Bid v2 & AI Assist

Changelog:

  • Smart Bid v2 launched with real-time conversion feedback loop.
  • Advertiser AI Recommendations Engine released (audience + geo).
  • UI backend endpoints optimized using async controller wrappers.
  • Partner trust score overlay introduced in campaign planner.
  • Athena now stores separate log classes: Bid, Win, Click, Conversion.
  • Updated Kafka producer behavior for high-volume failover.

Version 4.7

HTML Ads & Cross-Format Delivery

Changelog:

  • Added support for HTML Ads in self-serve DSP.
  • Partner sync reports enhanced with latency + fill rate metrics.
  • Cross-format campaign bundling launched (Push + Native + Display).
  • Kafka consumer retry logic restructured by priority level.
  • Bugfix: budget reset logic for UTC rollovers patched.

Version 4.8

Fraud Visualization & Creative QA

Changelog:

  • Admin-only creative labeling for AI training data collection.
  • Creative version rollback UI extended to advertisers.
  • Introduced IP Heatmap visualizer for fraud analysts.
  • AWS Athena integration: parallel query handler added.
  • UI enhancements: new breadcrumb logic for deep-link sharing.

Version 4.9

Partner Diagnostics & Heap Optimization

Changelog:

  • Publisher traffic replay tool released (QA + Fraud debugging).
  • Added Geo Clickshare insights in campaign analytics.
  • Bidder memory optimization: reduced heap by 28% via pooled objects.
  • ReactJS components converted to modular TypeScript layout.
  • Partner timeout penalty scoring deployed in real-time.

Version 5.0

White-Label DSP Release

Changelog:

  • Major update: White-Label DSP Program launched.
  • Subdomain + logo customization for advertiser UI.
  • White-label analytics templates now exportable as PDF/CSV.
  • Business DB schema updated for multi-brand support.
  • Added invoice branding and subscription management layer.
  • FraudShield integration launched with real-time bid validation.

Version 5.1

Smart Bid v3 + Alerting Framework

Changelog:

  • Smart Bid v3: Added post-click quality signals to learning model.
  • Kafka log schema versioning introduced.
  • Real-time alert center for supply-side outages activated.
  • UI: campaign alerts display with impact-weighted priority.
  • Billing: time-based rate plans launched for agency clients.

Version 5.2

Audience Targeting + Fraud Rules

Changelog:

  • Audience targeting engine deployed with prebuilt segments.
  • Added partner-level filters by IAB category and SSP rating.
  • Custom fraud rule builder available for Admins.
  • Athena dashboard now caches top 100 queries per user.
  • Self-serve FAQ and tour module embedded for onboarding.

Version 5.3

Waterfall Testing & Traffic Fingerprints

Changelog:

  • Supply waterfall testing module (OpenRTB chain logic simulator).
  • Publisher traffic fingerprinting for header enrichment support.
  • Live bidder monitor panel added for internal QA.
  • Creative style analysis report added to Native editor.
  • S3 lifecycle policies optimized for log tier storage.

Version 5.4

Custom Bidding SDK & Predictive Scoring

Changelog:

  • Custom Bid Algorithms SDK (Java) launched for enterprise use.
  • Predictive fraud detection pre-bid scoring (ML-based).
  • Dark theme extended to Admin UI with improved contrast filters.
  • Added Campaign Anomaly Tracker with baseline intelligence.
  • Kafka partitions scaled for regional bid stream load balancing.

Version 5.5

Performance Trends & DevOps Enhancements

Changelog:

  • Multi-format campaign performance heatmaps introduced.
  • Added historical latency trend charts for each partner.
  • Load Balancer region control (beta) exposed to DevOps.
  • Advertiser snapshot PDF builder now includes creative thumbnails.
  • Slack + Webhook integrations launched for campaign events.

Version 5.6

AI Scorecards & Platform Monitoring

Changelog:

  • Launched Advertiser Health Scorecard with AI-based grading.
  • Budget performance simulations now include predicted ROAS.
  • Partner scoring API released (internal use).
  • Event Logger enriched with Click and Conversion event support.
  • UI Backend tests migrated to JUnit 5 framework.

Version 5.7

Seasonality AI & Creative Compliance

Changelog:

  • Year-end report builder auto-generates based on top KPIs.
  • Smart Bid updated with historical seasonality curves.
  • Campaign duplication now retains all sub-targeting presets.
  • Admin KPI dashboard supports saved views + email scheduling.
  • Creative policy checker added for brand compliance.

Version 6.0

Performance Core Refactor

Changelog:

  • Bidder scalability upgrade: async bid dispatch pipeline refactored.
  • Partner SLA enforcement introduced with auto-throttle features.
  • Report scheduler supports multi-currency exports and frequency presets.
  • Integrated IP masking logic for anonymized traffic routing.
  • Campaign expiration and archiving tools released.

Version 6.1

Forecasting AI & Consent Reporting

Changelog:

  • Beta: Demand Forecasting AI module using historical patterns.
  • Creative style A/B test comparison mode enabled.
  • Added log-level consent status breakdown for GDPR/CCPA.
  • Enhanced Swagger playground with example bid requests.

Version 6.2

SSR Support & KPI Management

Changelog:

  • Admin-wide dashboard KPI thresholds with visual alerting.
  • UI components refactored with server-side rendering for SSR mode.
  • Partner onboarding wizard now includes fraud score preview.
  • Athena logs partitioned hourly for fast debugging windows.

Version 6.3

Creative Builder & Diagnostic Tools

Changelog:

  • UI: drag-and-drop creative builder for display + native formats.
  • Log replay engine added to Event Logger for fraud analysis.
  • Improved creative performance analysis with CTR benchmark layer.
  • Bidder now returns diagnostic hints in test mode.

Version 6.4

API Docs & Slack-Based Monitoring

Changelog:

  • External API docs published with real-time changelog endpoint.
  • Slack alerts extended to cover fraud, pacing, sync, latency.
  • Partner scorecard enhanced with historical rating graphs.
  • Template campaigns module launched with prefilled use cases.

Version 6.5

Account Snapshot & Traffic Blacklists

Changelog:

  • IP to organization lookup added in fraud logs.
  • Admins now have snapshot rollback for entire advertiser accounts.
  • Added pixel blacklist integration for affiliate traffic.
  • DevOps console extended with S3 log status sync.

Version 6.6

Video Toolkit & Partner Scoring

Changelog:

  • Video player VAST preview added with skip + mute logic.
  • Publisher fingerprint scores now available to advertisers.
  • Partner fill rate simulator integrated in waterfall planner.
  • Kafka schema registry migrated to centralized management.

Version 6.7

UI Logging & Smart Failover

Changelog:

  • UI audit trail released for all dashboard interactions.
  • Added impression-level delay histogram in bid explorer.
  • Updated load balancer to include smart failover based on error code analysis.
  • Added location-based ad compliance toggles.

Version 6.8

Onboarding Tools & Simulation

Changelog:

  • SSP onboarding simplified with XML + OpenRTB hybrid support.
  • Advertiser-facing glossary added in dashboard side panel.
  • Campaign simulation now includes budget burn estimation.
  • Upgraded UI backend to Spring Boot 3.x.

Version 6.9

AI Creative Predictor + Export Tools

Changelog:

  • Added AI-powered Creative Quality Predictor.
  • Log export system supports CSV, Parquet, JSON formats.
  • Partner reliability graph now visible by default in campaign view.
  • Bugfix: IP match rate on partner sync miscount patched.

Version 6.10

DNT & Platform Uptime Dashboard

Changelog:

  • Slack-based bidstream monitor released.
  • Platform uptime dashboard published in real time.
  • Added optional DNT (Do Not Track) compliance toggle per advertiser.
  • Performance testing toolkit added for QA teams.

Version 6.11

SSO, Prebid, and EOY Reports

Changelog:

  • End-of-year fraud audit report feature launched.
  • Prebid.js adapter released for display inventory.
  • SSO integration for enterprise clients (OAuth2, SAML).
  • Platform-wide UI microinteraction enhancements deployed.

Version 7.0

Creative Health Monitoring

Changelog:

  • Real-time creative health indicator (approval, delivery, CTR).
  • UI tour updated to include all new features from 2024.
  • Redis cache layer added to partner sync engine.
  • Admins can now schedule traffic by volume tier presets.

Version 7.1

Traffic Simulation + Partner Reports

Changelog:

  • Partner snapshot reports available in daily/weekly cadence.
  • Bid simulation mode enhanced with per-slot traffic tests.
  • Minor patch: timezone bug in dayparting visual chart fixed.

Version 7.2

Seasonality Pacing AI + Log Explorer

Changelog:

  • Campaign-level pacing AI with seasonality + margin scoring.
  • React frontend updated to v19 (experimental hooks enabled).
  • Added log explorer with filterable Parquet viewer in admin.
  • New filters: advertiser group, account health, tag match rate.
  • Kafka consumer pool monitoring exposed to admin console.