Advertising Formats
Display
Video
Native
Push
Pop-Under
DOOH
In-App
Audio
HTML
TV
Connecting with All Programmatic Media Channels
AdTech Europe simplifies omnichannel advertising by enabling you to manage and optimize multiple media channels from a single campaign.
Reach your audience across the entire digital landscape and drive better results with a unified programmatic strategy.
Display Advertising
AdTech Europe supports programmatic display advertising, delivering high-impact banner, interstitial, and responsive display ads across websites, apps, and digital platforms. Our platform utilizes real-time bidding (RTB) and advanced targeting strategies, ensuring that advertisers reach the right audience with precision. With behavioral, contextual, and demographic data, AdTech Europe maximizes ad visibility, engagement, and conversions.
Video Advertising
AdTech Europe offers programmatic video advertising, enabling advertisers to reach audiences across premium video platforms, apps, and publisher websites. Our AI-powered optimization delivers in-stream (pre-roll, mid-roll, post-roll) and out-stream video ads, ensuring the best placements based on user engagement, device type, and viewing habits. By utilizing data and dynamic bidding, advertisers achieve higher retention and brand recall.
Native Advertising
With AdTech Europe’s native advertising solutions, advertisers can blend their ads seamlessly into publisher content, making them more engaging and less intrusive. In-feed sponsored articles, recommendation widgets, and native display ads ensure higher click-through rates (CTR) and engagement levels. By leveraging AI-driven targeting, we help brands deliver highly relevant content that enhances the user experience and drives performance.
Push Notifications
AdTech Europe provides programmatic push notification advertising, delivering real-time mobile and desktop push messages directly to users. Our platform optimizes push notifications using first-party data, behavioral analytics, and AI-driven automation to engage users with personalized promotions, updates, and re-engagement campaigns. This high-visibility format helps advertisers maximize conversions with minimal intrusiveness.
Pop-Under Advertising
AdTech Europe supports pop-under advertising, a high-visibility ad format that loads behind the browser window, ensuring an uninterrupted user experience while maximizing engagement. Unlike pop-ups, pop-under ads appear when users close or switch tabs, making them effective for branding, lead generation, and performance-driven campaigns. Our platform enables AI-driven targeting, frequency capping, and real-time optimization, ensuring advertisers reach the right audience while maintaining a high conversion rate and ROI.
DOOH (Digital Out-of-Home)
AdTech Europe enables programmatic DOOH advertising, allowing brands to display dynamic, data-driven ads on digital billboards, transit screens, airport displays, and in-store signage. Unlike traditional outdoor advertising, our platform integrates audience data, geotargeting, and weather-based triggers, ensuring real-time campaign adjustments for maximum impact. With dynamic creative optimization (DCO), brands can tailor their messaging based on real-world conditions and audience movement.
In-App Advertising
With AdTech Europe’s in-app advertising solutions, brands can deliver banner ads, interstitials, native in-app placements, and rewarded video ads within mobile applications. Our programmatic technology uses machine learning, device ID tracking, and app activity data to ensure precise targeting. In-app advertising is a powerful tool for user acquisition, brand awareness, and performance-driven marketing, offering an immersive ad experience.
Audio Advertising
AdTech Europe supports audio advertising, enabling brands to reach audiences through digital radio, podcast sponsorships, and music streaming services. With AI-powered audience segmentation, advertisers can target users based on listening behavior, music preferences, and contextual data. Our dynamic ad insertion (DAI) technology ensures seamless ad placements in live and on-demand audio content, driving high listener engagement.
HTML Advertising
AdTech Europe powers HTML5-based rich media advertising, allowing advertisers to create interactive, animated, and dynamic ad creatives. These ads are responsive across all devices and formats, offering highly engaging and immersive experiences. With real-time customization and data-driven personalization, brands can deliver visually compelling messages tailored to individual user interactions.
TV Advertising
AdTech Europe brings programmatic technology to TV advertising, enabling real-time bidding for Connected TV (CTV), Over-the-Top (OTT), and addressable TV placements. Our platform lets advertisers target specific audience segments, optimizing ad delivery based on viewing habits, household data, and cross-device tracking. This results in personalized TV ad experiences, improving return on ad spend (ROAS) and audience engagement.
Frequently Asked Questions
AdTech Europe supports a wide range of programmatic ad formats, including Display, Video, Native, Push Notifications, Pop-Under, DOOH (Digital Out-of-Home), In-App, Audio, HTML, and Programmatic TV advertising.
Programmatic display advertising uses real-time bidding (RTB) to serve banner, interstitial, and responsive display ads on websites, apps, and other digital platforms. Advertisers bid on impressions in real-time, ensuring precise audience targeting and maximum campaign performance.
AdTech Europe offers in-stream (pre-roll, mid-roll, post-roll) and out-stream video ads, optimized using AI to ensure placement on high-engagement platforms. Video advertising increases brand recall, audience retention, and conversion rates by delivering immersive storytelling experiences.
Native advertising seamlessly integrates branded content into publisher websites, in-feed articles, and recommendation widgets. This format appears as part of the user experience, making ads less intrusive while driving higher click-through rates (CTR) and engagement.
Push notifications are real-time messages sent directly to users’ desktops or mobile devices, ensuring high visibility. AdTech Europe leverages first-party data, behavioral analytics, and AI-driven automation to deliver personalized and engaging push notification ads.
Pop-under ads load behind the main browser window, appearing when a user closes or switches tabs. This ensures non-intrusive exposure and high engagement rates, making them effective for branding, lead generation, and conversion-driven campaigns.
DOOH advertising delivers programmatic ads on digital billboards, transit screens, airport displays, and retail signage. Unlike traditional out-of-home ads, DOOH uses real-time audience data, geotargeting, and weather-based triggers to optimize ad delivery dynamically.
In-app advertising enables brands to serve banner ads, interstitials, rewarded video ads, and native placements within mobile applications. This format leverages app activity data and machine learning for precise targeting, maximizing user engagement and conversions.
Audio advertising allows brands to reach engaged listeners via digital radio, podcasts, and music streaming platforms. With dynamic ad insertion (DAI), advertisers can serve personalized audio ads based on listening habits and contextual data, ensuring high engagement.
HTML5 ads are interactive, animated, and dynamic, providing a highly engaging ad experience across devices and formats. These ads support real-time customization, allowing advertisers to deliver personalized, visually compelling messages that drive higher user interaction.
Programmatic TV advertising enables real-time bidding for Connected TV (CTV), Over-the-Top (OTT), and addressable TV ads. Advertisers can target specific audience segments based on viewing habits, household data, and cross-device tracking, ensuring precision-targeted ad placements.
AdTech Europe utilizes AI-driven targeting, real-time bidding, behavioral analysis, and cross-device tracking to ensure that each ad format delivers the highest engagement and ROI. Our platform continuously optimizes campaigns to match audience preferences and improve overall performance.